Many people have asked me why hearing aids cost so much. Unlike most electronic devices in our lives today, hearing aids require a professional for fitting, adjusting, and servicing in order to be successful. Most people think that you simply set the aids up, like you would with a cell phone, and that’s all there is to it. Such misinformation causes most of the public to think of hearing aids as a commodity you would buy from a big-box store or the Internet. Nothing could be further from the truth. The expertise of the audiologist and the ongoing care are more important than the technology itself.
The expertise of the audiologist and the ongoing care are more important than the technology itself.
At the time of the fitting, the program entered into the hearing technology is based on those specific areas of difficulty. Lastly, as the patient’s needs and hearing change, ongoing service and continual updates to the technology’s programming insure that the patient’s hearing technology investment continues to meet the patient’s hearing needs.
This service and professional care and counseling are totally absent from an online purchase. When that online purchase doesn’t meet expectations, the patient becomes unhappy about their bad investment and isn’t willing to try hearing technology again for a long time. So, although doing it right requires a greater investment, it ensures that the investment will not be wasted.